OONA is a boutique cycling tour operator dedicated to curated, immersive travel experiences. Moving beyond standard bike rentals, OONA offers guided multi-day expeditions that blend high-performance cycling with local culture, gastronomy, and scenic exploration.

Entering a competitive tourism market, OONA needed a brand identity that felt established, trustworthy, and distinct from the rugged, overly aggressive aesthetics often found in the cycling industry. The brief was to create a logo and visual system that communicated freedom, fluidity, and premium service—appealing to both serious cyclists and leisure travelers.

The visual identity anchors on the name itself. We recognized a unique geometric opportunity in the double ‘O’s of “OONA.” Introducing the cyclist and then the angles of the “NA” to represent the scenery.

The resulting brand identity for OONA is modern, approachable, and inherently mobile. It captures the joy of the journey rather than just the mechanics of the sport, positioning OONA as the premier choice for travelers looking to see the world from the saddle.

The brief from Southwark Leisure was simple: get the borough moving. To visualize this, we developed a brand identity inspired by Newton’s Cradle — a metaphor for how a single movement can create a lasting impact. We rolled this concept out across all platforms, creating a cohesive, engaging, and memorable campaign.

Our partner, Alliance Leisure recently teamed up with the Tower Hamlets Council to transform their leisure facilities and then create marketing to support the new facilities. This included creating a relevent, engaging and future proofed website with the means to push engagment in their leisure services across a wide range of users.

Meme were asked to design and build an engaging, but still very accessible site that allowed for easy information access, user participation and that showcased the facilities available to students, staff and the wider community.

The website had to be fully responsive, accessible, easy to use and striking, bringing a younger feel to the councils facilities across area. Containing on demand membership provision aswell as IMIN timetables in order to facility a ‘connected’ approach to information delivery.

Our partner, Alliance Leisure recently teamed up with the North East Derbyshire to transform their leisure facilities and then create marketing to support the new facilities. This included creating a relevent, engaging and future proofed website with the means to push engagment in their leisure services across a wide range of users.

Meme were asked to design and build an engaging, but still accessible site that allowed for easy information access, user participation and that showcased the facilities available to students, staff and the wider community.

The website had to be fully responsive, accessible, easy to use and striking, bringing a younger feel to the councils facilities across area. Containing on demand membership provision aswell as IMIN timetables in order to facility a ‘connected’ approach to information delivery.

Our partner, Alliance Leisure recently teamed up with the London South Bank IUniversity to help showcase their leisure facilities. This focused particularly on creating a relevent, engaging and future proofed website to the means to push engagment in their leisure services across a wide range of users.

Meme were asked to design and build an engaging site that allowed for easy information access, user participation and that showcased the facilities available to students, staff and the wider community.

The website had to be fully responsive, accessible, easy to use and striking, bringing a younger feel to the Universities facilities across campus. Containing on demand membership provision aswell as IMIN timetables in order to facility a ‘connected’ approach to information delivery.

Our partner, Alliance Leisure recently teamed up with Southwark Council to help relaunch their leisure facilities. This focused particularly on creating a brand new asthetic across their print and digital marketing.

Meme were tasked with creating the full range of print marketing material to support a new website that would showcase their leisure and fitness offering across the Southwark region of London, UK.

The website had to be fully responsive, accessible, easy to use and striking, bringing the private sector asthetic to the council run facilities across the city. Containing on demand membership provision aswell as IMIN timetables in order to facility a ‘connected’ approach to information delivery.