Injecting new life into a loved high street brand

We were approached by Halfords and their Autocentre division with the brief of raising awareness of a new facility they were to provide to enhance their MOT and servicing offer; step forward ShowPro.

ShowPro at its core is a video diagnostic, where one of Halfords expert mechanics would provide a video overview of an inspection including details such as tread depth, tyre pressure, oil level and more.

Meme were assigned the task of producing an overarching brand that captured the very crux of the product; from name to stand alone point of sale.

As a result of the success of the ShowPro sub brand we were asked to brand up their Autocentre Traning Academy. This took the form of art direction and a complete photoshoot to capture the journey undertaken by a trainee.