The Station

Hauling a brand back on track.

A new venture for Blackwater Bar’s saw them take over the commercial operations of The Station Pub & Grill, Lytham St. Annes. As the newest and largest undertaking of their portfolio, Station was required to become a destination venue; to attract people from across the Fylde Coast and beyond.

We were tasked with a complete re brand including a style that could be applied to signage, menus, digital advertising and more.

The solution was a strong example of intelligent logo design, utilizing the elements of an A letterform to give the illusion of rails. This combined with the strong visual style transformed the venue and contributed to an increase of sales across the board.