Hauling a brand back on track.
A new venture for Blackwater Bar’s saw them take over the commercial operations of The Station Pub & Grill, Lytham St. Annes. As the newest and largest undertaking of their portfolio, Station was required to become a destination venue; to attract people from across the Fylde Coast and beyond.
We were tasked with a complete re brand including a style that could be applied to signage, menus, digital advertising and more.
The solution was a strong example of intelligent logo design, utilizing the elements of an ‘A’ letterform to give the illusion of rails. This combined with the strong visual style transformed the venue and contributed to an increase of sales across the board.