Change Gear is a new brand with a simple goal - To get more people into cycling. By developing several programmes, targeting both children and adults, they aim to build a product that can be expanded nationally over the next 12 months. We assisted by creating a flexible brand that can grow and evolve as they do - we even came up with the name.
Initially we focussed on two key areas; Bikeability, a cycle proficiency scheme that runs on behalf of British Cycling, which empowers young people to take up cycling in a safe and fun way; and Sportive, a series of organised multi-distance race events through some of the most scenic British countryside. In addition to these products, we have also assisted in launching their presence at Alice Holt Forest where they provide Kid’s cycle clubs, bike hire and guided rides.